Nigerians Lead in Social Media Engagement
Recent data from 2024 places Nigeria fifth globally in daily social media usage, as Nigerians spend an average of 3 hours and 23 minutes on platforms like Facebook, Instagram, and Twitter. Statistics from Cable.co.uk and We Are Social, shared by World of Statistics, reflect the country’s engagement with online content and its increasing digital presence.
Kenya Tops the List of Social Media Use
Kenya leads the world in social media time, with an average daily usage of 3 hours and 43 minutes. Following closely are South Africa with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines with 3 hours and 33 minutes, showing that social media has become deeply integrated across diverse regions.
Nigeria’s Position Reflects Strong Social Media Culture
Nigeria’s fifth-place ranking demonstrates the significant role of social media in Nigerian society. Social platforms are used not only for personal connections but also for business, news, and entertainment. This high usage underscores Nigeria’s strong online culture and the growing importance of digital spaces for communication and commerce.
Other Nations With High Social Media Usage
In addition to Nigeria, countries like Colombia (3:22), Chile (3:11), and Indonesia (3:11) show similarly high engagement. Meanwhile, Saudi Arabia and Argentina round out the top ten, each averaging just over three hours daily, reflecting social media’s widespread appeal.
Lower Social Media Engagement in Europe
Countries like Ghana (2:43), Egypt (2:41), and Thailand (2:30) report lower social media usage, as do several European nations. Portugal, Romania, and Italy show averages below two and a half hours, highlighting regional differences in digital habits.
Impact of Social Media on Nigerian Society
Nigeria’s strong presence in global social media rankings underscores the platform’s influence across the country. From shaping public opinion to serving as a tool for economic activities, social media’s role in Nigeria continues to expand as more users connect online.
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