A New Generation Begins in 2025
Generation Beta, starting January 1, 2025, follows Generation Alpha and includes individuals born until 2039, spanning 15 years. This cohort will experience global societal shifts, shaping its values and behaviors across the decade. By 2035, they will represent 16% of the global population, marking its significant demographic impact worldwide.
Defining Generational Boundaries
Generational labels historically reflect distinct cultural, technological, and societal changes that shape those born within specific time frames. Generation Beta follows the Alpha era (2010–2024) and mirrors historical patterns of naming like Boomers and Millennials. Major world events, technological advancements, and shifting cultural norms actively shape each generational shift, significantly influencing values and behaviors.
Characteristics of Generation Beta
Generation Beta will integrate technology more than any previous cohort, growing up with autonomous transport and wearable health tech. Immersive virtual environments and AI-driven solutions will dominate their daily lives, shaping their world. They will face challenges like climate change, evolving social norms, and the rapid pace of global technological advancement.
A Global Demographic Evolution
By 2039, Generation Beta will drive global innovation, sustainability, and economic growth, reshaping industries and societal norms. As digital natives, they will redefine commerce, human interaction, and societal structures, adapting to rapidly advancing technology. Many individuals in this generation will live into the 22nd century, influencing global trends far beyond their youth. Their impact will extend into future generations, leaving a lasting legacy on technology, sustainability, and global economies.
The Legacy of Generational Labeling
The Baby Boomers (1946–1964) initiated generational naming, a practice later popularized by researchers like Neil Howe. Generational identity helps society understand shifts in culture, economy, and innovation. Generation Beta continues this tradition, representing another significant phase in human evolution. By naming generations, society contextualizes change, paving the way for future progress and adaptation.
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