Peter Obi, the former Governor of Anambra State and a prominent Nigerian politician, has officially launched his presence on TikTok, signaling a strategic move to connect with Nigeria’s vibrant youth population. In a post on X earlier today at 12:42 PM GMT, Obi shared a link to his official TikTok page, inviting followers to join him in building a “New Nigeria that is POssible,” using his signature “PO” branding.
The announcement, which has already generated buzz on social media, comes as Obi continues to harness digital platforms to amplify his message of frugality, economic production, and resourceful governance—values that have fueled his popularity among young Nigerians, particularly his dedicated supporters known as the “Obidients.” Obi, a member of the Labour Party and the presidential candidate in the 2023 Nigerian election, has long been seen as a populist figure appealing to a demographic frustrated with the country’s two major political parties.
TikTok, which boasts over 2.6 billion global downloads and saw 62 million downloads in Nigeria alone in January 2021, has become a cultural powerhouse in the country. Its short, engaging video format has fueled a youth subculture, making it an ideal space for Obi to reach Nigeria’s digitally savvy younger generation. The platform’s popularity surged in Nigeria during the COVID-19 pandemic, with a 12% increase in downloads globally in March 2020 as people sought entertainment and social interaction during lockdowns.
Obi’s decision to join TikTok aligns with his broader strategy of using social media to combat misinformation and connect directly with Nigerians. According to web reports, the platform’s appeal to young Nigerians—70% of whom learned about TikTok through other social media like Twitter and WhatsApp—makes it a critical tool for political figures aiming to engage this demographic. Obi’s campaign has historically emphasized economic growth, reduced waste, and investment in key sectors, resonating with a youth population eager for change.
Political analysts suggest that Obi’s TikTok entry could further solidify his influence among Nigeria’s youth, who played a pivotal role in his 2023 presidential campaign. “This move is a masterstroke for reaching a demographic that’s increasingly disillusioned with traditional politics,” said a Lagos-based political commentator. “TikTok’s viral nature and youthful energy align perfectly with Obi’s message of a ‘New Nigeria.’
While Obi’s TikTok presence is in its early stages, his followers are already anticipating content that reflects his ideology and vision. The platform’s potential to foster direct, creative engagement could help Obi expand his reach beyond X and other traditional social media channels, where he has maintained a strong following.
Obi’s TikTok debut has sparked widespread conversation online, with Nigerians expressing both excitement and curiosity about how the politician will utilize the platform. Whether through short policy explanations, personal anecdotes, or calls to action, Obi’s entry into TikTok marks a new chapter in his ongoing mission to inspire and mobilize Nigeria’s youth for a transformative future.